What is the current demand for Chinese clothing consumption?
time2023/10/24
- Aesthetics is the biggest rigid demand for clothing consumption from now on.
In a mature business society
Most of the products are in excess of demand.
China has entered.
The era of supply chain surplus and supply chain homogenization
The basic functional needs of consumers can be easily met.
The functionality of clothing is no longer the biggest demand.
Therefore, China's current clothing consumption
"Dressing is not the biggest rigid demand"
Functionality of clothing
It can only meet the most basic consumption needs of consumers.
Ensure our survival, safety and basic life
Only in the era of material scarcity
The supply of clothing products is less than the demand.
Consumers will regard clothing as the greatest supply and demand.
When China enters the era of abundant materials
"Aesthetics is the biggest rigid demand"
Economic development has brought abundance of materials.
At the same time, it also promotes the improvement of consumers' aesthetic literacy.
As an emotional need to express yourself and show your taste
Aesthetics has become the biggest demand of consumers today.
So, aesthetics
It is the biggest rigid demand for clothing consumption from now on.